| Canadian Insurance
magazine (CI) regularly accepts bylined articles
from insurance industry professionals, however, we have certain
guidelines for contributions.
Only original articles are to be submitted. We will not consider
anything that has been published in other publications or
is being considered by other publications.
Contributions should be preceded by a written story proposal
that is submitted well in advance, outlining the general argument
and the points to be made. This is necessary to make sure
that all the editorial bases are covered, to prevent duplication
of topics and to make sure that the author is on the right
track. Editorial staff will contact contributors after proposals
are received and reviewed.
Stories are typically about 1,500 words in length. If proposals
are approved, a deadline will be set. Deadlines are generally
two months before the month of publication - i.e. the deadline
for the May issue is March 1.
CI follows an editorial
calendar, which is planned a year in advance and determines
which subjects will be covered each month. However, we also
consider other timely topics. Editorial space is limited,
so there is no guarantee when copy can be run, although, if
acceptable, we try to place it as soon as possible in relevant
issues. Stories may be rejected if they fail to meet CI standards
or are considered inappropriate for the magazine's audience.
Authors must be willing to discuss and rework their articles
as necessary. They may be requested to clarify certain points,
conduct further research or rewrite sections. Tables, graphs
and charts are welcome but may be not necessarily be used.
The goal, for a story to work, is to tell people in the industry
something new. Ask yourself, am I telling people something
they don't know? Why should a CI subscriber
read this article?
An industry, not a company- or product-specific, perspective
should be taken. Please avoid personal opinion commentary
and concentrate on research, facts and third-person narrative.
Canadian examples should be used - or at least examples from
other jurisdictions that may be relevant to the Canadian marketplace.
Stay away from specific product mentions.
Don't take too broad an approach. Try to hone in on a specific
issue, presenting a detailed analysis. Support theories, arguments
and concepts with examples, case studies, research, or quotes.
Write in straightforward language, avoiding jargon and clichés.
Upon publication, authors will be sent three complimentary
copies of the magazine. |
